Blue Mountains businesses are adapting to the “new normal’’ by creatively embracing new business practices and digital technology.
Blue Mountains Tourism president Jason Cronshaw praised the ingenuity and flexibility of businesses, especially small enterprises.
“The response has been fast and enthusiastic,’’ he said.
“Of course there’s been tears and tantrums as people are understandably upset to see their business and livelihood evaporate literally overnight as government restrictions come in that they weren’t prepared for and can’t control.
“But we’re so blessed to have a creative community that is pragmatic and innovative and steps up to a challenge.’’
“[But] we’re so blessed to have a creative community that is pragmatic and innovative and steps up to a challenge.”Jason Cronshaw – Blue Mountains Tourism
Many Blue Mountains businesses sell online vouchers to redeem when restrictions are lifted, encourage forward bookings and direct customers to online sales platforms.
Here are just some examples of how tourism and hospitality businesses in the Blue Mountains continue to operate under the strict new opening hours and social distancing regulations:
– CafeXpresso (Katoomba) station is one of numerous examples of fast food shops, cafes and restaurants offering takeaway food only.
– Blue Mountains Cultural Centre (Katoomba) has a Virtual InSight program featuring staff insights, tours of the space, art classes with local creatives, tutorials, recipes from the cafe and more. Details: BlueMountainsCulturalCentre Facebook page (a new page will be available on the bluemountainsculturalcentre.com.au website soon).
– Mount Vic & Me (Mt Victoria) takes online orders and posts a swag of quirky Australian Made items, including the Blue Mountains Socks range, tea towels and greeting cards. Details: www.mountvicandme.com.
– Avalon Restaurant – Katoomba (www.avalonkatoomba.com.au) offers takeaway meals, along with most cafes in the Blue Mountains. Several such as the Ori Café & Bistro (www.oricafe.com.au) and Finn & Co (www.finnandco.com.au) at Springwood offer a home delivery service.
– GalleryONE88 Fine Arts – Katoomba (www.galleryonefinearts.com), Talisman Gallery – Hartley (www.talismangallery.com.au) and other galleries have uploaded many photos of artwork to their website and social media and have restricted sales to those platforms or email.
– Blue Mountains Chocolate Company (Katoomba) serves takeaway food and drinks, with a home delivery service within a 20km radius of Katoomba. Details: http://www.bluemountainschocolate.com.au/.
“New normal” for Blueys
By Ellen Hill for Blue Mountains Attractions Group
From furry critters and underground caves to enchanted gardens, bushwalks for small people, cool art and Aboriginal culture, the Greater Blue Mountains World Heritage Area is one big playground.
Blue Mountains Attractions Group president Louise Clifton said: “Australia’s first tourist destination has had a long time to perfect the visitor experience and the premier attractions of the Greater Blue Mountains cater for the whole family – not just adults and not just children.
“Everyone loves the adorable animals at Featherdale Wildlife Park, the exciting rides at Scenic World and the fascinating indigenous cultural experience at Waradah Aboriginal Centre is tailored to appeal to all ages, while other attractions are multi-tiered.’’
One of the world’s most spectacular cave systems, Jenolan Caves offers a range of guided tours from easy strolls through the Grand Arch to strenuous explorations of the underworld.
Children will be captivated by meeting their favourite Magic Pudding characters and exploring their gardens at Norman Lindsay Gallery & Museum while grown-ups sneak into the art gallery to view the famous paintings.
Everglades Historic House & Gardens and Blue Mountains Botanic Garden at Mt Tomah have open areas for children to let off some steam and run while adults wander the exquisite avenues. Both properties also have activity books for kids.
Like all the premier attractions in Leura and Katoomba, Blue Mountains Cultural Centre can be accessed easily via a vintage-style hop-on/hop-off Trolley Tours bus. Grown-ups will be wowed by the world-class artworks on display in Blue Mountains City Art Gallery while kids will be amazed at the interactive World Heritage Exhibition.
No trip to the Blue Mountains is complete without a visit to Scenic World where the young and the young at heart can experience the thrill of the world’s steepest passenger railway, walk on air on the skyway and take the cable car to the valley floor to stroll through ancient rainforest.
Stay overnight at Hartley Historic Site to fully immerse yourselves in colonial Australia (the Old Trahlee property sleeps six and has a cot for babies). Tour the courthouse, admire the artwork along the sculpture walk and the Kew-Y-Ahn Art Gallery. Visit metal artist Ron Fitzpatrick at Talisman Gallery where adults can browse the art and jewellery while the kids make their very own fire poker.
Families can refuel on any budget when visiting the Greater Blue Mountains. Myriad cafes, kiosks and restaurants including those at Everglades, Hartley Historic Site, Jenolan Caves, the Boiler House Café at the Hydro Majestic Hotel and Blue Mountains Cultural Centre serve the full gamut of treats.
Alternatively, numerous picnic spots in picturesque locations such as Euroka Clearing in Blue Mountains National Park Glenbrook entrance, Jenolan Caves, Wentworth Falls Lake, Hartley Historic Site and Everglades are ideal for home-brought fare.
The Greater Blue Mountains also has a range of other accommodation options suitable for families from caravan parks and self-contained cottages to upmarket hotels, guesthouses and B&Bs including St Raphael (The Convent) at Leura, The Mountain Lodge at Jenolan Caves and The Jungle Lodge at Blue Mountains Botanic Garden at Mt Tomah.
Go to bluemountainsattractions.com.au for information about where to stay and what to do in the Greater Blue Mountains region or visit the Blue Mountains Attractions Group Facebook page.
- Blue Mountains Attractions Group is a commercial client of Deep Hill Media
By Ellen Hill for Blue Mountains Attractions Group Photos: David Hill
Answer two easy questions and follow a simple directive and you could treat your family to the ultimate Blue Mountains holiday experience as guests of the premier attractions of the world-famous tourist destination.
BMAG president Louise Clifton said: “We invite families to come and play in our grand backyard. The Greater Blue Mountains has so much to see and do and it’s all right on Sydney’s doorstep.
“Our natural adventure playground has jaw-droppingly awesome views over prehistoric landscapes stretching beyond the horizon, exhilarating activities, inspiring art and culture, unique specialty shopping, mouth-watering food and so much more.’’
The seven-day odyssey will be a whirlwind all-expenses-paid* immersion in the best attractions on offer in Australia’s first tourist destination.
The winning family of up to two adults and two children will begin their Blue Mountains adventure with close encounters with native Aussie wildlife on a private tour of Featherdale Wildlife Park on July 1.
Embark on a shopping spree at Australia’s largest teddy bear specialty store, Nana’s Teddies & Toys at Blaxland, visit the home of the Magic Pudding (Norman Lindsay Gallery at Faulconbridge) and experience firsthand the dancing, song, didgeridoo, Dreamtime story and art of the oldest continuous human culture at Waradah Aboriginal Centre, Katoomba.
Discover the sites and sights of Katoomba and Leura on a Trolley Bus without the hassle of parking. Hop on and hop off at any (or all) of the 29 stops along the route including Everglades Historic House & Gardens at Leura featuring Paul Sorensen-designed gardens and an authentic art deco house, and where youngsters can learn about heritage and nature without realising through activities in the My Adventure at Everglades booklet.
Experience another aspect of the Blue Mountains when rambling the exquisite Blue Mountains Botanic Garden, Mount Tomah, 1000m above sea level and home to a world-class collection of cold climate plants, dramatic blooms, the Botanists Way Discovery Centre and pristine rainforest.
Wander the boutique shops of the famed Leura Mall and head to Bygone Beautys Treasured Teapot Museum & Tearooms to view one of the world’s largest private collection of teawares including more than 5500 teapots and over 100 varieties of tea and infusions.
Step back in time surrounded by the pastures, orchards, cottage gardens and picturesque sandstone buildings of Hartley Historic Site, browse the Kew-Y-Ahn Aboriginal Art Gallery and even make your very own firepoker with metal artist Ron Fitzpatrick at Talisman Gallery before stocking up on fabulous metal art, sculpture or silver jewellery.
Descend into the underworld to explore the most spectacular cave system in Australia and the oldest in the world at Jenolan Caves. Subtle technology and imagination make guided tours awe-inspiring before tucking into a special Yulefest dinner. Kids will meet Santa and there might even be snow.
The Ultimate Blue Mountains Family Holiday Experience winning family will receive complementary annual family InSign membership during their visit to Blue Mountains Cultural Centre, giving free entry to the Blue Mountains City Art Gallery and World Heritage Exhibition, discounts on events and public programs and the Gallery Café and Shop and invitations to members-only events.
No trip to the Blue Mountains would be complete without experiencing the thrill of riding the world’s steepest passenger railway at Scenic World, walking on air on the skyway or taking the cable car to the valley floor to stroll through ancient rainforest.
From a la carte dining at The Rooster Restaurant and morning reposes at the most famous hotel in Australia – the sumptuously refurbished Hydro Majestic Hotel, to lunches at charming venues such as the Post Office Café at Hartley Historic Site and breakfast at private retreats, the winning family is in for a delicious week-long treat.
Accommodation will be provided at the upmarket Bygone Beautys-owned St Raphael (The Convent) at Leura, Escarpment Group-owned Parklands Country Gardens & Lodges at Blackheath, The Mountain Lodge at historic Jenolan Caves, The Jungle Lodge at Blue Mountains Botanic Garden at Mt Tomah and Old Trahlee at Hartley Historic Site.
For your chance to win this incredible family experience, simply go to the Blue Mountains Australia website at bluemts.com.au between April 16 and 5pm on May 1, hit the “Enter Now’’ link at the top of the page and tell us: a) How many attractions are listed on the bluemountainsattractions.com.au website?
b) What is the famous landmark featured in the Blue Mountains Attractions Group Facebook profile picture at facebook.com/bluemountainsattractions (Like the page while you’re researching your answer)?
c) Tell us in 30 words or less why you would love to win a week away in the Blue Mountains.
Be sure to include your name and contact details. The winner will be drawn in Katoomba on May 4.
Judges’ decision will be final and no correspondence will be entered into with entrants. Employees of any Blue Mountains Attractions Group members associated with the promotion, and their immediate families, are ineligible to enter the competition. By claiming a prize, the winner accepts that the Blue Mountains Attractions Group may use the winner’s name and likeness for promotional and publicity purposes. Maximum size of family is two adults and two children up to the age of 16. Minimum size is two adults over the age of 18. The winner must be able to redeem their prize and make use of it from June 27 to July 3, 2016, inclusive with no alteration available. The cost of transport to and from the Blue Mountains, some meals and discretionary spending is at the expense of the winner.
- Blue Mountains Attractions Group is a commercial client of Deep Hill Media and Headline Publicity